Jul 22, 2019
CONTENT SOURCED FROM HORTIDAILY
SP Ventures, a Venture Capital investment fund manager specialized in agribusiness, and Capital Lab, a proprietary investment platform for starting and venture capital, announced their two million Real ($532,000) into vertical farming start-up Pink Farms. Pink Farms is one of the first urban vertical farms in Latin America.
Pink Farms was founded in 2016 by engineers Geraldo Maia, Mateus and Rafael Delalibera from the need of the entrepreneurs themselves to find quality vegetables. "Looking at the market and the vegetable production chain in Brazil, we were very disappointed, mainly due to the low efficiency of the chain, with losses after harvest of up to 40%. That is, every 100 kilos of edible leaves, only 60 kilos are consumed, "says Geraldo Maia, co-founder of Pink Farms.
Pink Farms indoor farms produce up to 100 times more than open field, thanks to the production of multi-level structures with no air exchange with the external environment, with temperature, humidity and air quality control. This also leads to a reduction in water consumption of up to 95% and a reduction of up to 50% in the use of fertilizers, reducing environmental costs and impacts, and all this without using agrochemicals.
"We also use the farm to reduce the number of intermediaries, time, losses and impact generated by the chain. We want to bring a much fresher product to the consumer. It is possible that the product is consumed on the day it was harvested, eliminating post-harvest losses and increasing the shelf life by more than 100%," explains Maia.
The contribution will be used to build the first large scale factory of Pink Farms, focused on meeting part of the demand of the city of São Paulo, in addition to the development of its brand of consumption. In parallel, through its R&D area, the company seeks to increase its portfolio with products such as strawberry and tomato, among others, in addition to continuing to improve current technology and to make new developments.
For more information:
Pink Farms
Tel: +55 (11) 3835-8325
sac@pinkfarms.com.br
www.pinkfarms.com.br